The Australian site is a very promising market and a great opportunity for sellers who want to expand. Amazon announced the launch of the Australian site at the 2017 Amazon Seller Conference and opened it to Chinese sellers. After a year of hard work, the number of products on Amazon Australia increased from 7.5 million when it was first launched to nearly 100 million in 2018. Australia has a population of about 24 million, with more than 90% of Internet users and a smartphone coverage rate that ranks among the highest in the world, reaching 78%: more than 80% of consumers have purchased items from cross-border e-commerce platforms, far exceeding the global average of 51.2%.
Amazon Australia, FBA services and Prime plans are working together to turn the “flywheel”. With the growth of the number of sellers on the platform, the expansion of the product catalog and the launch of Prime delivery services, the development momentum of Amazon Australia has begun to increase. The platform attracted 4 million to 5 million visitors per month before it was fully operational, and has been growing steadily since then. Data from website analysis company SimilarWeb shows that in November 2017, the number of visits to Amazon Australia reached a peak of 16.3 million, an increase of more than 300% compared with the number of visits in the early stage of platform development in 2017.