Affiliate marketing is a pay-per-performance online marketing method. Sellers do not need to pay any fees in advance to participate in affiliate marketing, but only need to pay the commission for the completed orders brought by affiliate marketing. The commission is set by the seller, and the setting ratio is 3%~5%. There are three types of commissions, namely default commission, category commission, and main product commission.
How to join affiliate marketing and set three types of commissions, sellers can click “Next” in “Marketing Activities-Affiliate Dashboard” to see the default commission ratio setting page, and then click “Join the Affiliate Program” to officially join affiliate marketing.
The minimum commission ratio required for each category is different. Sellers need to note that the default commission ratio is 3%, and the AliExpress platform charges a 5% commission after the transaction, so sellers need to consider whether all products in the store have sufficient profit margins when setting the commission ratio for participating in affiliate marketing.
Sellers can add main products. Compared with other products, main products will get more significant traffic and exposure opportunities. The commission ratio of main products should be set higher than that of other products. We can make appropriate adjustments and modifications to the main products, and we can view the product reports to understand the promotion situation.
If sellers want to understand the effectiveness of affiliate marketing, they can check it through traffic reports, order reports, refund reports and transaction details reports. Each type of report has very detailed data and charts. For example, the order report includes the number of orders brought to the seller every day, the payment amount, the number of settled orders, the settlement amount, the estimated commission and the actual commission. Sellers need to check these reports frequently so that they can optimize marketing and get better exposure for the store’s products.