In order to prevent sellers from repeatedly selling the same products on the platform, affecting market competition, and to provide consumers with better products and better services, the Amazon platform stipulates that a company can only apply for one store account. For some sellers who are lucky enough to think that the Amazon platform will not detect their associated operations, and some sellers who are not satisfied with opening one account and want to make quick money by opening multiple accounts, the Amazon platform can detect whether the account is associated through the account’s phone, email, payment account, address, product information, network P address and other information through a powerful background algorithm. After automatic detection and manual review by the Amazon system, if multiple parties are detected to have the same information, it is very likely that Amazon will determine that the account is associated, and the risk of facing a higher store closure will be higher.

In addition to the risk of account and store closure, account association also has a big hidden danger, that is, when an account has infringement or other problems, it will affect other accounts associated with it, and the store information involved will also be listed in the Amazon global system blacklist. Therefore, sellers should try to avoid associated information that will be detected from the beginning, so as to reduce the risk of account operation.