Amazon cross-selling means that buyers often buy your product after buying a certain product. After a large number of simultaneous purchases occur, the system will obtain and display it. Simply put, it means looking and looking, buying and buying, or looking and buying.
“Cross-selling” seems to be what many Amazon sellers do, because if you put your products on the best-selling product page, sales will also increase. This article will analyze this issue in depth to let everyone know the secret of Amazon cross-selling!
Methods to form cross-selling:
1. The more common way is to set up bundled sales for the store’s products, that is, if two products are bought together, buyers can get a discount.
For example, a refrigerator and a socket are bought together, a mobile phone and a mobile phone film are bought together, and a toothbrush and a toothpaste are bought together. Over time, the main product will drive the sales of the subsidiary products. This is currently a relatively stable way to form Frequently Bought Together.
2. Use PPC advertising
The object of association you want to make is a listing, so you must set long-tail words and set these long-tail words in the PPC advertising phrases. Because the competition is relatively small, the price will not be very high. As long as the customer enters the listing, your ad will appear. Click on the ad to view or purchase your product. If the number reaches a certain level, there will be a certain association.
In addition, there are some techniques that use black technology or email marketing, which are time-consuming and labor-intensive, and are prone to some negative effects. After comparison, I will not recommend them to everyone.
Common Amazon related sales include the following:
1. Recommendation at the top of the product page
2. Variant association
3. Follow-up sales association
4. New product/Vendor advertising association
5. Related purchase (check option)
6. Related purchase (sliding window item)
7. Advertising recommendation
8. Comparison recommendation
9. Frequently asked questions and reviews can also have the effect of related sales, but Amazon will not directly recommend this method.