In order to make the Facebook homepage higher in quality and achieve better results in the later marketing process, the following issues should be paid attention to when establishing the homepage and in the operation process after the homepage is established:
(1) What is the purpose of creating a homepage? Is it to promote the company, the store, or the product? Do you want to interact with fans or attract new fans? Think about these issues clearly before creating a homepage.
(2) When creating a homepage, you must first determine whether there is suitable content and whether the content can attract fans, because content is king and there are many ways to express content, such as combining pictures and videos.
(3) Enhance fans’ sense of participation and initiate more activities and votes.
(4) After the post is sent out, if you feel that the post is going to be popular, you can promote it appropriately to attract traffic.
(5) If there are few fans in the early stage, you can choose to recruit new fans. This method is not recommended, but it is also a trick.
(6) When there is no content in the early stage, you can adopt the “take it as it is” approach, that is, find some interesting content and forward it to your own homepage.
(7) There must be interaction. If there are questions from fans, you must respond promptly.
(8) The worst thing is to have a homepage full of advertisements, as this will greatly increase the loss rate of fans.
(9) Do a good job of attracting traffic through multiple channels. After the homepage is established, you must find ways to increase the number of fans. You can add a Facebook plug-in to the official website, or add a scan code to follow on the product packaging.