Seller SKU on Amazon (the same UPC or EAN can only be used for one SKU) and Manufacturer Part Number: Sellers selling on Amazon can keep the Sller SKU and Manufacturer Part Number consistent in order to better identify their products.
Enter UPC or EAN in Product-id. If you have registered a foreign brand and have registered it on Amazon, you do not need to fill it in, and Amazon will automatically assign it. Enter UPC, EAN or GCID (Global Catalog Identifier) in Product-id-type (the parent’s Product-id and Product-id-type do not need to be filled in). ASIN (Amazon Standard Identification Number) is Amazon’s standard identification number. Each product sold on the Amazon platform has a unique 10-digit ASIN corresponding to it.
Brand Name and Manufacturer (supplier): If the distributor and manufacturer of the product do not register their own brand, it should not be used as a product brand.
Product Name: The first letter of the title must be the brand, and the capitalization must be consistent; the first letter of other words must be capitalized (except for prepositions of, a, an, and, etc.), and no special symbols (@,!, $) are allowed; you cannot enter anything in the Chinese input method; the characters cannot be too long, and there cannot be company information, promotions, logistics, freight or information unrelated to the product; you cannot write the brand of other stores; you can write the store name for unbranded products, and write Generic for unbranded electronic products. For example:
[Brand]＋[Product name]＋[Fun]一：MY BRAND Table Lamps Touch Control
[Brand]＋[Product name]十[Fun]：Generic Table Lamps Touch Control
Product Description: Fill in the detailed description, avoid grammatical errors or spelling errors, use “
” and “…” symbols to bold the text, and use “…” to fill in the bold characters that need to be bold. Product Type: The category to which the product belongs.
ItemType Keyword (Product Category Keyword): Keywords can be searched according to the product classifier.
Update/Delete: Delete (Delete link): Update (Full Update); Partial Update (Partial Update). If we only optimize the Listing image or title, select Partial Update.
Key Product Features (Product Features): Describe the characteristics, functions and other information of the product, highlight the advantages of the product and the information points that consumers want to know, and do not fill in the seller’s own information (such as business license information). You can write five points, and the first letter should be capitalized.
Search Terms (Search Keywords): You can write keywords related to product characteristics, functions, etc., and use spaces to separate words. Do not have repeated keywords, and do not fill in words that are not related to the product. Singular and plural are not counted as duplicates (for example: table lamp, desk lamps), and do not use other brands as keywords.
Main Image URL (Main Image URL): Image links can be obtained through image hosting tools such as Photobucket and Pushauction. Each product must have a main image, which must be a pure white background (RGB: 255, 255, 255), without trademarks, watermarks, text, or borders; only one product can appear, with a pixel size of at least 1000×1000 and at least 85% of the image area (the main image of the shoe must occupy at least 80%, with the left foot displayed at an angle).
Swatch Image URL (sample image link): The first image displayed on the link is the original image, and it is recommended not to fill it in.
Other Image URL (other auxiliary image link): Other auxiliary images are not allowed to have logos, text, or watermarks.
Relationship between parent and child variants: If there are different sizes and colors, the relationship between parent and child variants must be made into a link. If a product is uploaded separately and there are no other variants, it is not necessary to fill it in.
Size and Color need to be filled in, and other content is optional.