The factors that influence the purchasing behavior of corporate customers include environmental factors, organizational factors, interpersonal factors, and personal factors.
(1) Environmental factors: Environmental factors refer to external factors that are beyond the control of the merchant, generally including the macroeconomic environment
market demand level, technological development, competitive situation, political and legal aspects.
(2) Organizational factors: Organizational factors include business objectives and strategies, policies, procedures, organizational structure, systems, etc.
(3) Interpersonal factors: Interpersonal factors refer to the relationship between various roles involved in the purchasing process within the purchaser.
(4) Personal factors: Personal factors refer to the age, education, personality, preferences, risk awareness, etc. of the relevant personnel involved in the purchasing process.
Merchants should attach great importance to the above factors and analyze the main factors affecting the purchasing behavior of corporate customers in combination with customer portraits.