With the rapid development of cross-border e-commerce, Chinese sellers have set their sights on the Russian market. As a highly anticipated Russian cross-border e-commerce platform, Ozon’s entry policy has become the focus of attention of many merchants. This article will discuss in detail the entry fees, monthly rental policies and entry conditions of the Ozon platform, and provide comprehensive guidance and preparation for merchants who plan to do business in the Russian market.
1. Analysis of Ozon’s entry policy
First of all, the entry of the Ozon platform itself is free, which is good news for merchants planning to enter the Russian market. However, for merchants who choose to enter the platform through agents, they need to pay a fee of about 5,000 yuan. In addition, after successfully opening a store, merchants also need to pay a certain percentage of commission. The commission rate of the Ozon platform fluctuates between 2% and 13%, and the specific rate is adjusted according to different commodity categories. Merchants can make reasonable adjustments based on their own business conditions.
2. Ozon entry conditions
In order to successfully enter the Ozon platform, merchants need to meet a series of conditions, which are designed to ensure the quality of the platform’s products and service level. The following are the main conditions for entering the Ozon platform:
Company registration and qualifications: Merchants must have a legal company business license from mainland China or Hong Kong, and must provide Chinese and English versions.
Legal person ID card: Provide proof of legal person identity to ensure that the merchant’s identity is authentic and reliable.
Business experience: Merchants must have at least 2 years of experience in operating Amazon or AliExpress stores to demonstrate their rich cross-border e-commerce experience.
Competitive pricing: Product prices, including logistics costs, must be competitive compared to other Russian e-commerce platforms (such as Yandex, Joom, and AliExpress Russia).
Russian customer service: Merchants must provide Russian customer service to provide more convenient after-sales service to meet the needs of Russian consumers.
In general, the entry threshold of the Ozon platform is relatively low, but it does not support self-employed and individual entry. Merchants need to carefully review and ensure that the above conditions are met before preparing to enter to ensure that the application can proceed smoothly.
Conclusion:
As a popular choice for Russian cross-border e-commerce, the Ozon platform provides broad business opportunities for Chinese sellers. By gaining a deeper understanding of Ozon’s entry policies and conditions, merchants can better prepare and plan, laying the foundation for success in the Russian market. Proper use of the advantages of the Ozon platform will help expand business boundaries and achieve a larger market share.