On the Amazon platform, search traffic and associated traffic are considered the main traffic entrances for products, and the potential of associated traffic is often overlooked. However, more than 40% of orders come from associated traffic, and this traffic entrance has powerful tracking functions and is free. Therefore, understanding and making good use of Amazon’s associated traffic is crucial to increasing product sales, and it can even be said to be the key to real success.
Today, we will explore some of the most effective associated position gameplay to help sellers make full use of this valuable resource.
1. The magic of combined purchases
Frequently bought together / Buy it with
This is a free traffic entrance that can double sales. Through clever operations, products can be displayed in Amazon’s “Frequently bought together” or “Buy it with” positions, greatly improving product exposure and conversion rates.
Simultaneous purchase strategy: Sellers can search for product keywords on the front desk, find their own links, and add them to the shopping cart. Then, search for competitor keywords, find competitor links, and add them to the shopping cart. Finally, complete the purchase of these two products at the same time within a time window. Through multiple operations, the company bundles its own products with competing products and appears in the purchase position of competing products, achieving the dual benefits of exposure and conversion.
Bulk email strategy: Send emails to buyers who purchase competing products through channels or by crawling email addresses in comments. The main purpose is to give away products for free to obtain reviews and increase sales, forming a “watch again and again” effect, and increasing the exposure of products among similar competing products.
2. Exquisite selection of similar recommendations
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By selecting competing products of the same type as your own products to associate with each other, you can gain traffic or increase conversion rates. Make sure to select competing products with high star ratings and number of reviews, and optimize the display of your own products to increase conversion rates. This method is particularly suitable for associating with head products to attract users to choose their own products when they are hesitant.
3. Video association skills
Multiple sub-bodies on the Amazon detail page upload various product videos, and videos of other similar products are also uploaded. By occupying these video positions, you can prevent competitors from stealing traffic. Sellers need to ensure that the videos of their own products can cover the videos of related products to avoid users accidentally playing the videos of competing products while watching their own videos.
4. Placement of related ads
Sponsored products related to this item
Select related ad slots on the product page for placement, find some competing products that have advantages over your own products, and place them. Through clever advertising positioning, attract more users to click on your own products, increase exposure and conversion rate.
5. The importance of keyword analysis
When making associations, it is crucial to conduct keyword analysis. Find some long-tail keywords and set these keywords in the PPC ad group, which can attract more traffic and form natural associations with relatively low bids. This is a relatively low-cost and efficient way to obtain related traffic.
Associated traffic is an infinitely expanding network. By constantly associating your own products or complementary products, you can achieve unlimited increase in exposure. However, association is also a double-edged sword, and the comprehensive indicators of the product need to be fully considered. If the conversion rate is insufficient, Amazon will not associate the two products because this will lead to a waste of traffic. Therefore, in the process of using associated traffic, sellers need to continuously optimize products and improve conversion rates, so as to obtain more associated traffic and promote a qualitative leap in product sales.
Through a reasonable associated traffic strategy, Amazon sellers can stand out in the fierce market competition and achieve rapid sales growth. While pursuing the excellence of their own products, make good use of associated traffic and become the real sales king on the Amazon platform.