With the increasingly fierce competition in global e-commerce, TEMU has successfully led the trend of large-scale home furnishing with its unique positioning and super price model. In the European market, TEMU’s product line covers multiple practical categories, among which coat, hat and shoe storage racks, bathroom supplies and wool and bath towel textiles have become the focus of the market. This article will explore in depth the characteristics, market trends and business strategies of these potential categories.
1. Coat, hat and shoe storage rack: a representative of practical aesthetics.
Coat, hat and shoe storage rack is a unique product of TEMU in large-scale home furnishing trend products. This category covers products such as coat racks, travel storage, small underwear storage racks, and suit storage, providing consumers with innovative solutions to practical problems in life. However, there are some key points that need to be paid attention to in product design in this category.
For products weighing more than 5 kilograms, it is recommended to be launched online with caution, because such products may have problems such as high freight costs and inconvenient logistics. In addition, the product packaging size should also be controlled within a certain range, and products with a single-sided packaging of more than 75 cm should also be avoided from being launched online to reduce transportation costs.
With the growing demand for storage in living rooms, balconies, study rooms and other spaces, foldable shelves have become a popular product. Compared with traditional large non-folding shelves, foldable products are lighter and more economical to ship. For TEMU, foldable shelves not only have market potential, but are also an ideal choice for opening up new markets. In terms of design, differentiated designs for styles in different countries can further enhance the competitiveness of products in the global market.
2. Bathroom supplies: exquisite and practical beautiful life.
Bathroom supplies are another popular category in the trend of large home furnishings. Products include showers, towel racks, bathroom mirrors, etc., which meet consumers’ demand for exquisite and practical bathroom space. However, it should be noted that metal shelves for bathrooms are usually not foldable, so the shipping cost is relatively high.
In the fiercely competitive bathroom hook market, differentiated design has become a key competitive point for merchants. Factory-type sellers can design different solutions to show the advantages of products in hanging, application scenarios, etc., thereby attracting more consumers’ attention and desire to buy.
3. Wool bath towel textiles: focus on craftsmanship and create a boutique market.
Wool bath towel textiles are a high-profit category among TEMU’s large home trend products. This category has high requirements for product style and craftsmanship, so merchants need to be more meticulous in design and production. Especially during festivals such as Black Friday, Halloween and Christmas, merchants can consider launching themed styles to cater to consumers’ shopping enthusiasm.
Compared with the domestic market, foreign consumers pay more attention to the overall size and craftsmanship of products. Therefore, merchants should pay more attention to details when designing products and polish out a more attractive product image. The visual effect of product pictures is crucial to increasing click-through rates, so merchants should work hard on product display pictures to show the beauty and practicality of products.
Conclusion:
As an e-commerce platform, TEMU has successfully led the consumer trend in the European market by deeply exploring the market potential of large home trend products. Categories such as clothing, hat and shoe storage racks, bathroom supplies and wool bath towel textiles not only meet consumers’ dual needs for practicality and beauty, but also provide merchants with a broad business space.