The e-commerce platform Temu recently issued an important reminder about the EU UK Authorized Representative Regulation, requiring sellers who operate products with the CE mark to comply with the EU product safety regulations, and specifically mentioning the setting of product compliance contacts. In order to help sellers better understand this regulation and correctly fulfill their obligations, the relevant regulatory requirements and reporting steps will be discussed in detail.
1. Regulatory background: EU UK Authorized Representative requirements.
According to the EU Product Safety Regulation, all products carrying the CE mark need to designate a compliance contact (person in charge) located in the EU. Similarly, for products sold to the UK, sellers need to set up a corresponding person in charge in the UK. Sellers should clearly display the person in charge information on the product packaging to ensure that the products comply with the regulations of the country of sale.
2. Reporting steps: ensure compliant sales.
Log in to Temu Seller Center and enter the “Compliance Center”
Select “Agent Information Declaration” and click “Add Agent Information Declaration”
Fill in the corresponding information and click “Confirm”
Note: The agent information filled in must be exactly the same as the agent label information on the physical product/packaging, otherwise the product may not be legally sold in the corresponding area.
3. The necessity of ensuring compliant sales.
Avoid potential fines and sanctions: Non-compliant sales may result in fines and other sanctions, and maintaining compliance is a key step to reduce business risks.
Enhance consumer trust: Clear display of compliance information can increase consumer trust in products and brands and increase the smoothness of the shopping experience.
Adapt to changes in market regulations: With the ever-changing market regulations, maintaining timely compliance is a strategy to ensure sustainable business development.
Conclusion:
By complying with the regulatory requirements of the EU UK Authorized Representative, sellers will provide higher compliance and credibility for their products. Correctly executing the reporting steps is a key step to ensure that the goods are legally sold on the Temu platform, and it is also an indispensable part of maintaining brand reputation and market share. Temu is committed to providing sellers with a compliant sales environment, and expects sellers to achieve better business development by actively complying with regulations.