In Amazon operations, keyword optimization is considered an important part of promoting product sales. Accurately selecting keywords can not only increase traffic entry, but also represent the seller’s deep understanding of search needs. The Amazon system mainly identifies products through the keywords embedded by sellers in product copywriting, so keyword optimization is the most basic level of operation. Most of the traffic on the Amazon platform comes from search terms. As long as you master the operation of keywords, you can occupy 80% of Amazon’s on-site traffic. Therefore, keyword operation is considered to be the underlying operation of Amazon operations.
In the current fiercely competitive market environment, the correct way to conduct in-depth research on competitors has become crucial. Competitors’ relevant data provides valuable market information and competitive strategies, which helps to more comprehensively understand the marketing methods, publicity focus and target audiences of different products. Therefore, when conducting market research, competitors’ titles, key points, and long descriptions are usually studied in detail.
So, in Amazon operations, how to mine competitive keywords? Although there are thousands of methods, methods such as keyword reverse query, competitive product listing analysis, and comment pros and cons mining are indispensable. Here are some suggestions and tips to help you better mine competitor keywords:
1. Competitive product analysis
Choose competitors that are similar to your own products and carefully analyze their product pages, titles, descriptions and other key information. Pay attention to the keywords and phrases they use, especially the keywords that appear more frequently. The strengths and weaknesses of competitors can be found in this process.
2. Amazon search suggestions
Enter your product category or related keywords in the Amazon search box and observe the search suggestions automatically generated by Amazon. These suggestions are generated based on users’ search behavior and purchasing preferences, which can help you find some popular keywords and understand the common paths of user searches.
3. Competitive product advertising
Observe whether competitors have placed advertisements on Amazon, especially Sponsored Products ads. Click on their ads to see the keywords and ad words they use. Competitive product ads usually show some more attractive keywords.
4. Keyword tools
Use some keyword tools, such as Amazon Sponsored Products advertising report, Google Keyword Planner, Sonar, etc. By entering the ASIN or related keywords of your competitors, you can get relevant keyword suggestions and search volume data to provide a basis for your keyword optimization.
5. Customer reviews and questions
Browse the product pages of your competitors, paying special attention to the reviews and questions asked by customers. Pay attention to the keywords and phrases they mention in their reviews and questions, which are a reflection of their real needs and search habits.
6. Industry and market research
Understand the keyword trends and hot topics in your industry and market. Refer to industry reports, media reports, social media, offline events, etc. to get inspiration and reference for keywords.
7. Competitors’ websites and social media
If your competitors have their own official websites or social media accounts, browse their content and pay attention to the keywords and phrases they use. These places usually reflect their marketing language and focus.
8. Customer search intent
Understand the customer’s intent when searching for products, and try to find keywords they may use. For example, they may search for “the best XX product”, “products suitable for XX scenarios”, etc. Paying attention to these intentions will help you mine more accurate keywords.
Through the above common techniques, you can more comprehensively explore the keywords of Amazon’s competing products. Remember, the selection of keywords should be based on customer needs and search habits, combined with the characteristics and selling points of your own products for clever optimization. Through the operation of precise keywords, you will be able to stand out on the Amazon platform and achieve a qualitative improvement in product sales.