Mexico, as the second largest economy in Latin America, has attracted more and more companies to turn their trade focus to this emerging market in recent years. To ensure the smooth progress of commodity trade, most companies have begun to register trademarks in Mexico. So, what information is needed to register a Mexican trademark now? How to provide protection for product imports after registering a trademark?
1. Information needed to register a Mexican trademark now
Although the trademark registration procedures in Mexico are relatively simple, since personal registration is more cumbersome, it is recommended that most companies seek assistance from professional service providers. These service providers are not only familiar with the registration process, but also can provide affordable packages, and recommend that companies register trademarks that meet the protection category of their goods to reduce later troubles. The following are the materials required to register a Mexican trademark:
Application in the name of the company: Provide a copy of the company’s business license (with a clear official seal);
Application in the name of the individual: A copy of the personal ID card, and a copy of the business license of the person in charge (must apply for registration within the business scope approved by the license);
Trademark sample: trademark-related application, instructions, legal person’s ID card, company’s business license, with corresponding icon annotations. The trademark icon must contain two languages, be original, and cannot have any plagiarism or violate national taboos.
2. How does the Mexican trademark serve as customs import protection?
Registering a Mexican trademark not only provides protection for companies to build their brands, but also plays an important role in customs imports. The following are the protection measures for Mexican trademarks in customs imports:
Customs import protection: When goods enter Mexico, Mexican customs will conduct a comparative review of the trademark brands of the imported goods and check them with the trademarks in the trademark office database. If infringing goods are found, the customs will detain the infringing goods and notify the trademark owner.
E-commerce platform policy support: In Mexico, owning a Mexican trademark brand can be recognized by all parties. Mexican cross-border e-commerce platforms such as Amazon and MercadoLibre encourage brand sellers to settle in and provide more official traffic support. This enables companies with Mexican trademarks to occupy a favorable position on the e-commerce platform.
Offensive and defensive: Owning a Mexican trademark is equivalent to having both offensive and defensive capabilities. The registration of a trademark effectively prevents malicious preemptive registration and can prevent black hands from spoofing platform links on the e-commerce platform. At the same time, trademark owners can proactively safeguard their brand rights when faced with brand infringement.
Conclusion
As an emerging market, Mexico’s trademark registration system and customs import protection mechanism provide companies with broad development space. By registering a Mexican trademark, companies can not only smoothly trade goods, but also stand out in a highly competitive market. Therefore, for companies planning to enter the Mexican market, registering a Mexican trademark is an important step to ensure business success.