Recently, many friends have had questions about Ozon seller ratings and the types of goods allowed to be sold. Well, this article will explain these in detail.
First of all, Ozon seller ratings are mainly based on two aspects of the evaluation of the goods. The first aspect is the product evaluation. The official needs to consider products with only two or more reviews and then calculate the average of the evaluations.
Secondly, the official will also use a tool called “Price Index” to evaluate the profitability of sellers’ products to buyers. This tool tracks the prices of similar products and calculates whether the seller’s price is more competitive than the prices on other countries’ platforms.
Okay, after understanding this content a little bit, let’s take a look at the types of goods allowed to be sold on the Ozon platform. Here’s a little tip for everyone: foreign sellers can use this tool in test mode.
The profitability of the seller’s price will begin to be calculated when there are at least 10 links to similar products on other platforms. These products must be in stock, not archived. If your index is less than or equal to 1, it means that your price on Ozon is favorable to buyers. When the index is higher than 1, it means that your price is higher than the market price.
In terms of product types, the Ozon platform does not have too many restrictions on the types of goods sold. However, some products may be blocked, such as some products that violate laws and regulations, counterfeit and shoddy products, and products that are prohibited from export by some countries. Of course, these are all based on the platform rules.
These two indicators can make buyers more confident when selecting products, providing the seller’s credibility and trustworthy product selection. Not only that, Ozon will soon launch a new indicator called “On-time Delivery” so that buyers can understand the seller’s service more accurately.
In general, Ozon seller ratings and product types are very important for the entire platform. Not only does it make buyers more confident, it also provides sellers with a way to test and improve themselves.