If you can quickly increase the volume during the traffic support period, it is crucial for the subsequent development of a new store on AliExpress. However, if the store traffic suddenly decreases, you need to find out the reasons in time and take effective measures to adjust it. The following are some common reasons for the decline in traffic and the corresponding solutions:
1. Reasons for the decline in traffic on AliExpress stores:
Product matching does not meet the standard: The keywords in the product title do not match the actual product, resulting in a decrease in traffic.
Solution strategy: Optimize the product title to ensure that the keywords accurately match the actual product and improve the search engine matching.
Price loss advantage: Competitors set discounts, resulting in uncompetitive product prices.
Solution strategy: Adjust product prices to maintain or restore price advantages and attract consumers.
Store demotion: Poor communication with buyers and untimely handling of disputes lead to a decrease in store reputation.
Solution strategy: Improve customer service levels, respond to buyers in a timely manner, solve problems, and maintain store reputation.
Frequent modification of product categories: Modifying product categories will affect product rankings and lead to a decrease in traffic.
Solution strategy: Avoid frequent changes in product categories to ensure stable product rankings.
2. Methods to increase traffic on AliExpress stores:
1. Search engine optimization: Optimize product information, including high-definition pictures, high-quality titles and descriptions. Deliver goods in a timely manner, improve service quality, and avoid disputes with customers.
2. Participate in platform activities: Take advantage of AliExpress’s regular activities to obtain additional traffic. Understand the platform traffic trends through activities and formulate corresponding strategies.
3. Off-site traffic diversion: Conduct off-site SEO optimization, including promotion on platforms such as Google and blogs. Establish a small circle on social media platforms such as Facebook and Twitter, and market through soft article sharing.
4. Window recommendation: Make full use of the window recommendation function to display popular products and increase exposure.
5. Brand building: Establish a brand image and increase buyers’ trust in the store. Good reputation and brand influence help attract more traffic.
In the operation of AliExpress, it is crucial to understand the reasons for the decline in store traffic and adopt corresponding strategies. Through search engine optimization, participation in platform activities, and off-site traffic diversion, store traffic can be effectively increased. At the same time, maintaining the store’s reputation and credibility and establishing a brand image will help the store’s long-term development. When facing a decline in traffic, merchants should calmly analyze and quickly adjust strategies to ensure that the store remains competitive in the fiercely competitive AliExpress platform.