Getting a product ratings report on Ozon is crucial as it provides you with in-depth insights into your products and their performance. This report will let you know how buyers are reviewing your product, the number of reviews for your product, and the overall rating of your product. Here are the steps to download a detailed ratings report and the useful information you can get from it.
Step 1: Navigate to Ratings → Products & Prices
In Ozon’s Seller Central, first navigate to the Ratings option and select the Products & Prices section. This is the first step to getting a detailed ratings report.
Step 2: Click Download Report in the Product Ratings section
In the Product Ratings section, you will see an option to Download Report. Click on it and the system will start preparing the detailed ratings report for download.
Contents of the Report
This detailed ratings report will include all the product cards that were included in the average rating calculation, allowing you to get the following information:
Customer Review Type: Understand the ratio of negative reviews (products rated 1-3) to positive reviews (products rated 4-5).
Number of Product Reviews: Count the number of reviews for each product.
Product Rating: The average rating of each card.
Total Rating: The total rating of all products when the report is uploaded.
Note
It is important to keep in mind that the rating in the seller’s personal center is only updated once a day, so it may be different from the rating in the report.
By downloading this detailed rating report, you can fully understand the performance of the product on the platform, which can help you optimize the product, increase sales and enhance the brand image.
In the highly competitive online sales market, a deep understanding of the product is crucial. The detailed product rating report provided by the Ozon platform can help sellers better understand the performance of their products in the minds of consumers, find strengths and weaknesses, and develop more targeted market strategies. By digging deep into the data in the report, sellers can better meet the needs of buyers, improve the competitiveness of products, and thus achieve better sales performance. Therefore, using Ozon’s product rating report will provide strong and powerful support for your business.