In a world with nearly 200 countries and regions and 2,769 languages, the foreign trade industry has gradually realized that 60.4% of global trade occurs in non-English speaking countries. In this diversified market, building a multilingual independent website has become a key tool for sellers to open up the global market.
1. What is a multilingual mall system?
A multilingual mall system, also known as a “multilingual cross-border mall system”, is a system that supports switching between multiple languages. This means that in the same mall, consumers can browse products and place orders in the language they are familiar with.
The emergence of a multilingual mall system helps sellers better operate multiple overseas markets, expand their business scope, and serve a wider range of customer groups. Usually, a multilingual mall is presented in the form of an overseas cross-border independent website.
2. Advantages of a multilingual mall system
(1) More accurate search & in line with local user habits
A multilingual mall system can better serve overseas users, use local language information, and deliver product value to customers more accurately. There are a large number of non-English users in the world. The multilingual mall system can perform SEO optimization in the local language to improve the display of information content.
Local users can search, access and browse multilingual mall websites more easily because they use the language they are familiar with, which improves the user experience.
(2) Increase customer trust and enhance corporate image
Statistics show that most users prefer to visit and place orders on websites that use the language they are familiar with. The multilingual mall system can solve the user’s trust problem, enhance the user’s trust in the website, and thus increase the purchase conversion rate.
Using the local language to communicate smoothly with users helps to improve the corporate image. Customers are more likely to build trust in the company in a familiar context, laying a good foundation for the company’s future operations.
(3) Avoid fierce competition
With the advancement of globalization, competition among many English websites has become quite fierce, while competition among websites in relatively small languages is relatively small. The use of a multilingual independent station mall system can help companies quickly open up the second and third markets, create new conditions for the development of the company, occupy new market shares, and thus increase revenue.
The multilingual mall system provides sellers with a wider range of international market opportunities and supports companies in establishing a solid market position worldwide.
In the era of digitalization and globalization, the foreign trade multilingual e-commerce system has become an indispensable tool for the successful development of international trade, building a bridge for companies to the global market.