In recent years, with the increasing number of cross-border sellers, the B2B business model has been favored in the cross-border e-commerce market. This article will deeply analyze the B2B model in cross-border e-commerce.

I. Background knowledge of cross-border e-commerce B2B

1. What is B2B?

B2B refers to the “wholesale type” commodity trade between enterprises.

2. What are the cross-border e-commerce B2B models?

2.1 B2B platform model

Information B2B platform: mainly serves the needs of 2B enterprise information release.

Transaction B2B platform: focuses on meeting the needs of both parties of the enterprise and upstream and downstream transactions.

2.2 B2B independent station/self-built station model

Built by B2B upstream sellers, in addition to displaying enterprise information and product information, it is more important to meet the needs of their own commodity transactions, distribution of products to downstream, and buyer orders.

II. How does cross-border e-commerce B2B operate?

1. Acquire customers

Set up a company overseas: Large enterprises set up branches or offices in local areas and develop distributors.

Regular sales: Small and medium-sized enterprises obtain customers through local markets or cross-border e-commerce expos.

Domestic and foreign trade stalls: Use wholesale markets and office buildings for foreign customers as high-quality channels.

Search engines: Optimize search engines through independent websites so that customers can find you online.

Settle in online cross-border platforms: Settle in cross-border B2B platforms frequently visited by global customers and place advertisements to improve rankings.

2. Facilitate transactions

Provide sufficient information: Provide customers with detailed information such as product displays, user guides, and operation videos.

Gain customer trust: Carry out initial cooperation on large platforms, keep in touch, and provide good pre-sales and after-sales services.

Lower the threshold for cooperation: Make it easy for customers to start cooperation through price discounts, product samples, product trials, etc.

3. Customer retention

Maintain moderate customer relationships: Maintain moderate contact with customers through emails, phone calls, gift giving, etc.

Provide discounts to old customers: Provide discounts for second purchases to old customers, and collect and solve customer feedback issues.

3. Advantages of cross-border B2B independent stations

1. Lower commission fees: Compared with platform stations, independent stations have no secondary fees, which increases profit margins.

2. Higher security: Data is completely controlled independently, reducing the risk of information leakage.

3. Establish a brand image: It is convenient for companies to establish a brand image on independent stations, which is conducive to the formation of product premiums.

4. Autonomous pricing: Product prices are not restricted by platform rules and have greater flexibility.

In the fiercely competitive environment of cross-border e-commerce, the construction and operation of B2B independent stations provide sellers with more autonomy and development space, helping them stand out in the global market.