On the AliExpress platform, sellers need to face two different types of fees, annual fees and security deposits, which have different meanings and uses. This article will introduce in detail the difference between AliExpress annual fees and security deposits and the key points of payment.
1. The difference between AliExpress annual fees and security deposits
1. Annual fee (Membership Fee)
AliExpress annual fees are service fees, and their main purpose is to maintain the normal operation of the store and enjoy the services provided by the platform. The amount of the annual fee will depend on the type of store and business category of the seller. The annual fees of different types of stores and different business categories may be different. For ordinary stores, the annual fee is a fee that needs to be paid every year. It has nothing to do with the seller’s business situation on the platform and is a fixed service fee.
2. Security Deposit
The security deposit is a fee to provide protection to buyers and ensure the safety of transactions. Generally, sellers do not need to pay a deposit, but they may need to pay in the following two situations:
Service agreement requirements: If the seller joins the service agreement, he may need to pay a certain amount of deposit, which is generally a small amount, such as more than two hundred US dollars, and it will be unfrozen from the seller’s account, and will not be directly deducted.
Brand settlement: If the seller applies for brand settlement, he usually needs to pay a higher deposit, about 30,000 yuan. Brand settlement is a guarantee for consumers, especially for large merchants. This fee is usually paid after the brand is successfully settled.
2. Matters related to the deposit
For the deposit, there are some matters related to it that sellers need to understand:
1. Deposit balance: According to the platform’s buying and selling guarantee ratio, the current deposit is generally set at 5,000 yuan. After the seller’s application for security payment is approved, the platform will inform the seller to use Alipay to transfer the money to the platform’s deposit supervision account. When the deposit is less than half of the total amount, the platform will remind the seller to renew.
2. Renewal operation: Sellers can use Alipay to renew, but when your deposit is less than half of the total amount, the platform will inform you of the renewal. Sellers can also choose to stop renewal and withdraw from the buying and selling protection. They can then apply to join the system again, but the deposit level paid is twice the normal level.
Annual fees and deposits are two different types of fees on the AliExpress platform, serving the normal operation of the store and protecting the rights and interests of buyers and sellers respectively. When sellers join AliExpress, they need to reasonably understand and arrange these two fees based on their store type, business category, and whether they have joined the service agreement or brand entry. Pay attention to the platform’s notifications in a timely manner, understand the latest annual fee policy, ensure the normal operation of the store and obtain more services and rights.