In Mercado Libre’s Listings Menu, a new opportunity has quietly arrived – Catalog Listing. This feature allows sellers to connect their FBM (Fulfillment by Merchant) listings to the product catalog, providing a more comprehensive shopping choice, which is also a new opportunity for sellers to make explosive orders. This article will explore the correct way to open Catalog Listing and reveal important considerations to become the best offer.
The correct way to open Catalog Listing
Check the accuracy of the listing: Before editing the details and confirming, be sure to check whether the model and parameters of the listing are accurate. This is a key step to ensure that the information can be accurately presented to buyers after connecting to the product catalog page.
Priority for FBM listings: Currently, only FBM listings can participate in Catalog Listing. Sellers should give priority to using FBM to make full use of this feature and increase product exposure and sales opportunities.
Sharing of inventory information: After connecting to the product catalog page, your original product page will share the original inventory information with the catalog page. Ensure the consistency of inventory information to avoid unnecessary problems caused by inaccurate information.
Pay attention to product rankings: Pay close attention to the ranking of products before and after completing the link. Check if there are any items that can be optimized to ensure that the product can stand out in the catalog.
The key to becoming the best offer
Provide attractive purchase policies: In order to become the best offer, sellers should provide as attractive purchase policies as possible. The system will comprehensively compare the price, whether it supports installment payment, whether it provides FBM free shipping and other dimensions for ranking.
Store reputation is crucial: In the competition to become the best offer, store reputation is a crucial indicator. Only stores with green and yellow reputation ratings have the possibility of becoming the best offer.
Optimize listing according to prompts: On the listing page, the system will show the advantages and disadvantages of your current product compared with the best offer. Based on these prompts, sellers can adjust certain settings to continuously optimize listings and increase competitiveness.
Understand the buyer’s choice: On a catalog page, the seller who provides the best offer may be different depending on the different product parameters selected by the buyer. Therefore, understanding the needs of buyers and providing targeted best offers based on different parameters are the keys to success.
Conclusion
Catalog Listing opens a new growth channel for sellers. The correct way to connect to the product catalog page will bring sellers more exposure and sales opportunities. Becoming the best offer is not out of reach. As long as sellers do a good job in providing purchase policies, maintaining a good store reputation, and continuously optimizing listings, they will surely stand out in this highly competitive market.