Mercado Libre has always been committed to providing an excellent shopping experience. To this end, the platform is not only committed to attracting more buyers, but also pays more attention to protecting the rights and interests of consumers. Supported by this commitment, the platform regularly evaluates products shipped to its overseas warehouses in Mexico to ensure that the quality of the inventory on sale meets the platform’s standards. This article will take a deep look at Mercado Libre’s quality requirements, with a special focus on CR contact rate and PDD, and how to avoid products being marked as PDD.
1. What are CR contact rate and PDD?
CR contact rate refers to the complaint rate of a single listing in the past two months, while PDD refers to listings where “the product does not match the description or has defective quality.” Specifically, the PDD contact rate is the complaint rate caused by the product not matching the description or having quality defects.
In order to maintain the quality of the products on the platform, Mercado Libre has set some reference values for PDD CR to ensure that consumers can purchase high-quality products. The PDD CR standards for each category are as follows:
Fashion category: less than 1%
Consumer electronics: less than 3%
Auto parts: less than 2%
Household and industrial products: less than 1.5%
Toys and baby products: less than 1%
2. How to mark as PDD?
For a listing to be marked as PDD, the following conditions must be met:
In the past two months, the listing has at least 50 orders and 3 complaints
Calculate the “PDD contact rate” of the listing, that is, the ratio of the number of complaints caused by product mismatch or quality defects to the total number of orders for the product
Compare the PDD contact rate of the listing with the overall PDD contact rate of the subcategory to which it belongs. If the ratio is greater than 3.5, the listing will be marked as high PDD
3. Tips to avoid PDD.
To avoid products being marked as PDD, sellers can take the following measures:
Optimize listings with high complaint rates: For listings with high complaint rates, it is recommended to suspend them and optimize product descriptions, instructions for use and product quality before relisting them.
Add a user guide or product manual: Include a user guide or product manual in the product packaging, especially a guide written in Spanish/Portuguese, to ensure that buyers understand how to use the product.
Show real pictures: Provide clear product pictures and show all information and details of the product to increase buyers’ trust.
Cancel orders cautiously: Actively canceling an order may affect the store’s reputation. It is recommended to cancel an order only when it is really necessary.
Conclusion: Improve sales quality and win consumer trust
It is crucial for sellers to understand Mercado Libre’s quality requirements, especially CR contact rate and PDD. By optimizing product information and improving product quality, sellers can not only avoid the risk of PDD labels, but also improve sales quality and win consumer trust. Mercado Libre encourages sellers to actively maintain the quality of their products while providing them, so as to jointly create a trustworthy shopping platform.