As one of the largest economies in Latin America, Brazil’s beauty market has always attracted much attention. Brazilian women’s unique pursuit of beauty has led to a unique set of aesthetic standards in the country’s beauty market, which also provides a huge space for Chinese sellers to expand. Let’s uncover the Brazilian beauty market and understand the beauty products that Brazilian women like to buy and the market potential.
1. Brazilian eye makeup: colorful and bold.
Brazilian women tend to have European and American makeup for eye makeup, and like bright and eye-catching eye makeup, especially in carnivals and parties. They like to try all kinds of eye shadow colors. However, in daily life, earth tones are their favorite eye shadow color. False eyelashes are also part of Brazilian women’s makeup. They don’t mind exaggerated and thick effects, and have a special liking for European and American models of false eyelashes.
2. Highlight products: Brazilian women’s beauty secrets.
Highlights have long been popular in Brazil. They are not only used on the face, but also applied to the neck, arms and thighs to create a dazzling effect. The market demand for highlight products has been strong, providing sellers with business opportunities that cannot be ignored.
3. Lip makeup: lipstick and lip gloss have become favorites.
Gray lotus root color, nude color, bean paste color, earth color and red lipstick are very popular in the Brazilian market. Compared with solid lipstick, lip gloss is more popular among Brazilian women. Whether it is mirror or matte, it has good sales performance in the local market.
4. Base makeup: dark liquid foundation is popular.
Due to the influence of European and American makeup, Brazilian women have a large demand for liquid foundation. The base makeup color is darker, such as beige brown and wheat color. In addition, the sales of makeup brushes in the Brazilian market have also maintained a good momentum.
5. Brazilian women’s shopping habits.
Brazilian women prefer to use local online e-commerce platforms such as Mercado Libre, Americanas.com and Magazine Luiza when shopping online. For Chinese sellers, providing Portuguese support is the key to winning the trust and choice of Brazilian consumers.
Conclusion: Golden Opportunity in the Brazilian Market
With the rise of a new generation of middle class in Brazil, the pursuit of beauty continues to upgrade, creating a golden opportunity for Chinese sellers to expand their business in the Brazilian market. Low- and medium-priced beauty products are very popular among locals, and understanding and meeting the unique aesthetic standards of Brazilian women will be the key to success. The potential of the Brazilian beauty market should not be underestimated, and it is one of the important strategies for Chinese sellers to rise rapidly in the Latin American market.