In order to create a more convenient trading environment, Allegro is committed to improving its product catalog and requires sellers to link offers to products in the product catalog. However, sellers often overlook a crucial element in this process – entering the correct international universal product code (EAN/GTIN). In order to achieve the goal of building a platform based on products, Allegro will soon conduct a more careful check on the codes entered by sellers. For this reason, sellers are encouraged to check the accuracy of the EAN (GTIN) codes of the products they sell.
The importance of filling in the EAN code:
The EAN code is an international universal product code consisting of 8-14 digits. Sellers add it to the offer through the API or in the “Product in offer” field of the listing template. The benefits of filling in the EAN code correctly cannot be underestimated:
Automatically linked to products in the Allegro product catalog: By filling in the EAN code, your offer can be automatically linked to products in the Allegro product catalog, or create new products in the product catalog.
Improve sales quality score: Get a higher score in the “% of offers with EAN codes” indicator, thereby improving the overall sales quality score.
Participate in the “Commission as Low as 0.5%” Program: Qualified sellers are eligible to participate in the commission as low as 0.5% program, improve the competitiveness of product prices, and enjoy lower sales fees.
Improve product visibility: Customers can more easily find products filled with EAN codes, making your products more competitive on the platform.
Provide professional and accurate descriptions: EAN code filling helps to provide professional and accurate descriptions of products.
EAN code filling specifications:
Allegro will check more carefully whether the “EAN (GTIN) code” parameter entered by the seller is correct. During this process, Allegro will check the first few digits of the GTIN, the “prefix code”, to ensure that it meets the requirements of the GS1 organization. In order to ensure the accuracy of filling, merchants cannot provide the following types of codes:
Restricted Circulation Code (RCN): An identification code used in a restricted environment and is not unique.
Codes that do not exist or have been reserved.
Codes used to automatically process the return of empty containers.
In the listing template, the name of the EAN parameter has been changed to “EAN (GTIN) code”, a term used by “GS1 Poland”, the only organization authorized to grant GTIN codes.
Subsequent operations:
Merchants will not be able to list, restore or edit offers if the EAN (GTIN) code is not filled in or filled in incorrectly. To be prepared, merchants can check whether the EAN (GTIN) code in the offers is correct in a timely manner and correct it if an error is found. Merchants can contact the distributor or manufacturer of the goods sold for more information, or visit third-party websites for more relevant content.
Conclusion:
Through this specification change, Allegro is committed to improving the transparency of product information on the platform and providing consumers with a more comprehensive basis for shopping decisions. Merchants should pay close attention to the implementation time of this regulation and ensure the compliance of their own products to avoid possible suspension of sales. Transparent and standardized product information will further promote the healthy development of the Allegro platform and benefit merchants and consumers.