In the competitive Polish e-commerce market, the Allegro Smart! program stands out for its excellent service and outstanding performance. Launched in 2018, the program offers attractive free delivery and return services to member customers, becoming synonymous with convenient and affordable online shopping in the minds of Polish consumers. For international sellers, the advantages of participating in the Allegro Smart! program are self-evident.
Allegro Smart! Program Core Services
The core of the Allegro Smart! program is to provide members with unlimited free delivery and return services for an annual fee of only 59.90 PLN. The service has attracted more than 5 million users, among which Smart! program parcels can be delivered free of charge to a network of more than 90,000 express lockers and self-collection points. For users, this means great convenience and savings.
Survey data shows that the Allegro Smart! program has a Net Promoter Score (NPS) score of 92 points, making it one of the highest-scoring services on the Allegro platform. Members purchase 2.5 times more frequently on the platform than ordinary users, which shows the deep influence and user satisfaction of the Smart! program.
Polish buyers’ online shopping preferences
Polish buyers’ online shopping preferences have played a key role in the success of the Smart! program. According to statistics:
88% of Polish buyers said free delivery is the main reason for their online shopping;
51% of Polish buyers believe that free returns are equally important;
83% of Polish buyers prefer express lockers as a delivery method;
70% of Polish buyers prefer to use secure payment services provided by suppliers.
Benefits for international sellers
International sellers participating in the Allegro Smart! program can obtain the following significant advantages:
Gain more loyal customers: Smart! program members purchase 2.5 times more frequently than ordinary users, bringing more loyal customers to sellers.
Expand business faster: Sellers participating in the program have a 54% higher growth rate in performance than ordinary sellers, expanding their business rapidly.
Get higher ratings: Buyers are generally satisfied with Allegro Smart!’s services, which will also win higher ratings for sellers.
Improve the ranking of offers: Offers that provide Smart! delivery usually have higher ratings and quality, and can be displayed higher in the product list.
Get more promotion opportunities: Allegro Smart! provides members with exclusive discounts and promotions, and sellers participating in the program can have more opportunities to promote and increase sales.
Enjoy the benefits of shared shipping costs: For Allegro Smart! express deliveries from specific European countries, the Allegro platform will bear the cost of 6PLN, further reducing the burden on sellers.
Conclusion
The Allegro Smart! program provides sellers with rich returns through its powerful service system and user recognition. The rise of international sellers in the Polish market is inseparable from the support of this smart program, and participating in it will bring them more opportunities for business growth. The Allegro Smart! program not only stands firm in the Polish e-commerce market, but also brings broader business development space for international sellers.