Merchants who have just opened a store on AliExpress hope to find the hot products of the store, but the order volume alone is not enough to judge the true potential of a product. Scientifically stratifying store products and understanding which are truly hot products and which need to be optimized is the key to improving sales efficiency.
First, divide the products into four echelons: hot products, potential hot products, products to be optimized, and ordinary products. Hot products should account for about 10% of the total products, potential hot products account for 20%, and the remaining products account for 70% respectively.
How to stratify scientifically? By using the product ranking-product stratification function in Business Advisor, you can better understand the performance of each product in the store.
Specifically, the more star products and hot-selling products there are, the greater the weight of the store, and the higher the probability of search recommendation. For products that have been listed, that is, Top selling, the maintenance of service indicators should be strengthened to improve conversion rates.
The search exposure and search click-through rate in the product ranking reflect the basic performance of the product, the number of visitors, conversion rate, and payment amount reveal the product’s ability to obtain and carry out traffic, and the number of people who add to cart and the number of people who collect reflect the potential opportunities of the product.
For hot products, you can increase paid traffic investment on the premise of stable orders, and carry out targeted promotion in the private domain. For potential hot products, the focus is on optimizing six dimensions: keywords, detail page, main picture, product title, service indicators, and price.
For other products, solving traffic problems and improving product service indicators are the key. Use independent marketing methods such as pricing and coupons to increase the exposure and attractiveness of products.
In general, scientific stratification and targeted operation strategies based on different product types can better discover potential hot products and improve overall sales results. Open the merchant backend and business advisor, and get started. Potential hot products may be waiting for your discovery!