Unlike physical stores, the most obvious feature of cross-border e-commerce is that transactions are conducted through the Internet, goods and services become digital, and buyers and sellers can reach a transaction agreement through digital means such as pictures or videos, and the transaction has a certain intangibility. In this context, the quality of the seller’s product pictures and web design directly affect the customer’s desire to buy. Therefore, a photo with texture and layering can resonate with customers, and a product details page with good visual effects can lay a solid foundation for the smooth conduct of transactions and even promote product sales. Generally speaking, the design of the product details page should meet the following 4 requirements.
The information in the product picture should be conveyed accurately.
The product picture should contain enough information.
The product picture and the details page should meet the customer’s aesthetic requirements.
The product picture should guide customers to have a desire to buy.