As a means of product promotion, promotion not only enables sellers to maintain contact with old customers, but also brings new orders to the company. Therefore, when we write promotional emails, we must understand its components, style and language characteristics, etc., in order to achieve the purpose of attracting customer interest.
1. The importance of promotional emails Promotional emails are a simple and effective way to promote a company’s products or services. Promotional emails are an important part of email marketing strategies, generally including special promotion emails, sales emails, holiday promotion emails, etc.
The purpose of companies sending promotional emails to customers is to deepen customers’ understanding of corporate products, promote sales, and increase customer loyalty to corporate brands. Research by relevant institutions shows that 49% of customers said they want to receive promotional emails from their favorite retail brands every week, and nearly 80% of retail professionals said that email marketing is one of the biggest drivers for acquiring and retaining customers. In addition, for every $1 spent on email marketing, companies can get an average return of $44.
2. Principles of writing promotional emails
Promotional emails are a common means for companies to promote their products to customers and increase sales, but many foreign trade salesmen feel that the effect of email marketing is not as good as expected. They often send hundreds of promotional emails every day, but only a few actually respond to them, which basically means that they fall into the sea of responses. However, through observing a large number of successful email marketing cases, we found that the marketing emails that fall into the sea of responses basically have problems in content, sending time, sending frequency, email length and email format.