As a giant in Korean e-commerce, the Coupang platform has attracted many sellers to settle in. However, the problem of following sales is a major problem that troubles sellers. Especially after the cancellation of the self-delivery policy, local stores frequently maliciously follow sales, which has brought considerable troubles to the store operations of cross-border sellers. In this case, sellers can take a series of measures to protect their rights and defend store operations.
Coupang rights protection method 1: backstage appeal.
Coupang sellers can submit complaints through the store backstage link, select intellectual property infringement query, and submit relevant materials as required. This is a complaint method directly made in the platform backstage, which provides convenience for tracking and complaining about infringements.
Coupang rights protection method 2: email appeal.
Sellers can send an email to cm112@coupang.com through the email address of the registered store, and provide relevant infringement proof. This is a formal way to protect rights. The problem can be stated in more detail and sufficient evidence can be provided through email.
Coupang rights protection method 3: form appeal.
In order to solve the problem of “malicious follow-selling by Korean local stores”, Coupang has specially provided a form complaint channel. By filling out the follow-selling survey form, sellers can report the follow-selling infringement of local stores to the platform. Once verified to be true, the platform will take measures such as closing the store to effectively combat malicious follow-selling.
Note: The importance of trademarks and intellectual property rights
When making a complaint, sellers need to ensure that their links or products have trademarks or other intellectual property rights. Because the Coupang platform mainly prohibits malicious or infringing follow-selling, reasonable competition is allowed or even encouraged. Only by ensuring that your products have relevant intellectual property rights can you more effectively protect your rights.
Summary
Maintaining store operations and combating malicious follow-selling are issues that every seller needs to face. The above rights protection methods will help sellers establish a fair competition environment on the Coupang platform and improve the exposure and reputation of their own stores. In this highly competitive market, protecting one’s own intellectual property rights is a key step to the success of sellers.