With the booming development of e-commerce, more and more sellers have joined in. As a well-known fashion e-commerce platform, SHEIN provides sellers with different entry modes, which are mainly divided into agency operation mode and independent operation mode. These two modes of cooperation differ in terms of seller entry requirements, seller types, supply cooperation, etc. Next, we will analyze the agency operation cooperation model in depth.
The agency operation model is suitable for sellers who want to focus on product supply or lack operational experience. In this model, sellers only need to supply goods to domestic SHEIN warehouses, and all other operations are handled by SHEIN, allowing sellers to become “hands-off shopkeepers”. Sellers who enter the agency operation model can currently enjoy zero entry fees and zero operating costs, and SHEIN will provide sellers with full logistics and after-sales support.
Features of the agency operation model:
Seller type: Applicable to domestic traders, domestic factories, traditional foreign trade, cross-border sellers, etc.
Cooperation mode: Sellers take photos of products on their own, promote products in stock, and hand over the stocking to domestic SHEIN warehouses, while SHEIN is responsible for product marketing and fulfillment.
Hot categories: Including shoes and bags, clothing accessories, home furnishings, beauty and personal care, electronic products, car decoration, sports and outdoor, maternal and child products, bedding, pet supplies, office and learning, etc.
Sales area: Facing the global market.
Entry threshold:
Supports products with the longest side of the package of 55cm and a weight of less than 3kg.
Other thresholds need to be consulted with the investment manager of specific categories.
Through the agency operation model, sellers can focus more on product quality and supply chain management, and SHEIN provides them with global marketing and sales support.