As the largest online shopping platform in Poland, Allegro not only provides sellers with convenient sales channels, but also sets a series of fee systems. In this article, we will deeply analyze the three main charging blocks of Allegro to unveil the mystery of the fees of this e-commerce platform for sellers.
A. Listing Fees
First, let’s focus on the listing fees, which are the fees that sellers need to pay attention to in specific categories. The following categories require an listing fee:
"Cars"
"Real property"
"Holidays"
"Live animals"
"Machinery"
"Trailers, semitrailers"
"Other vehicles and boats"
"Motorcycles and quads"
"Services"
“Collectibles”, “Antiques and Art”
“OTC drugs”
“Tyres and rims”
“Car parts”, “Parts for machinery and other vehicles”, “Motorcycle parts and accessories”, “Car accessories” (except for “Car electronics” subcategory)
B. Sales Commission
Secondly, let’s focus on the sales commission, which is the fee that sellers need to pay for each successful transaction. Here are the key points about sales commission:
Sales commission is calculated every time the buyer pays.
The commission amount depends on the final price, without considering the shipping costs.
The minimum value of a single commission charged for each item is 0.25PLN.
The specific sales commission fees for each category can be found in the official link of Allegro.
Tip: Sellers should note that the commission is charged immediately when the customer places an order. In order to maximize profits, handle non-payment and order cancellations in a timely manner and apply for a refund of the corresponding commission.
C. Optional fees (hidden fees)
Finally, let’s look at Allegro’s optional fees, which are fees that some sellers may overlook, including:
Listing ranking promotion tool fees: To improve the ranking of products in search results, you need to pay corresponding fees.
Promotional activity fees: Participating in platform promotion activities may incur additional fees.
Summary
Selling products on the Allegro platform is a relatively complex process, and the fees involved are also multifaceted. While increasing product exposure and promoting sales, sellers need to carefully understand the rules and calculation methods of various fees. By understanding the three major fee blocks of Allegro, sellers can formulate sales strategies more accurately, optimize costs to the greatest extent, and increase profits.