On Amazon, a fiercely competitive e-commerce platform, manual advertising has become an important tool for sellers to attract traffic and increase sales. Manual advertising is an advertising form that accurately displays products after users search for keywords, and charges fees based on the actual number of clicks.
1. How many precise keywords are there on Amazon?
The number of precise keywords on Amazon is not fixed, but is determined by the characteristics and complexity of the product and the diversity of user needs. If too few keywords are set, it may lead to low matching and insufficient display; while too many keywords may lead to a large number of invalid searches and waste advertising costs. It is generally recommended to set 30-50 keywords in the initial stage, and optimize and adjust them through data running.
In keyword setting, it is necessary not only to consider product characteristics, but also user needs. Users usually search for products that meet their needs, so it is necessary to select keywords that can accurately reflect the advantages of the product from the user’s perspective.
2. How to set precise keywords on Amazon
1. Understand product features: Before setting keywords, have a deep understanding of the characteristics, functions and uses of the product. Only by fully understanding the product can you accurately select keywords.
2. Use keyword tools: Conduct research using keyword tools such as AMZ Tracker, Helium 10, Jungle Scout, etc. These tools can help find popular and long-tail keywords related to your product.
3. Analyze your competitors: Study your competitors’ keyword strategies and understand the keywords they use. This helps find potential keyword opportunities while avoiding overlap with your competitors.
4. Take advantage of Amazon search suggestions: Enter keywords in the Amazon search box and view search suggestions to get keywords related to your product. This can help discover common search terms used by users.
5. Consider seasonality and trends: Adjust keyword settings based on the seasonality and trends of the industry to which the product belongs. This helps attract more potential customers.
Overall, accurate keyword settings are one of the keys to the success of Amazon manual advertising. By choosing keywords reasonably, sellers can increase ad exposure and click-through rates, thereby increasing product rankings and sales.