On the Amazon platform, writing emails to urge reviews is a unique art. Correct and tactful expressions can increase the review rate, but at the same time, you need to be careful to follow Amazon’s regulations. The following are the writing skills and precautions for Amazon’s emails to urge reviews.
I. How to write Amazon emails to urge reviews
1. Use euphemisms: Avoid straightforward subjects such as “Feedback Request”. Choose more attractive and mysterious subjects, such as “Additional Information Required” or “Order Information”. This helps to arouse buyers’ curiosity and increase their desire to open the email.
2. Avoid misunderstandings: Don’t fall into the misunderstanding that you can only get good reviews if there is a discount. For international buyers, the strength of the discount is not the main consideration. Avoid “coercing” buyers through discounts, gift cards or coupons. The content of the email should be related to the product, guide users to better use the product, and provide good after-sales service.
3. Don’t step on thunder: Avoid email content that is too marketing-oriented, because Amazon prohibits sellers from excessive marketing through emails. Never violate the rules, otherwise you may face the risk of a warning letter or even store closure.
4. Grasp the timing: The time to send a reminder email is very critical. Choose one of the three key time points after the buyer places an order, after the seller ships the goods, and after the buyer receives the goods, so as to guide users to make comments to the greatest extent.
2. What are the precautions for Amazon’s reminders for reviews?
1. Compliance principle: It is crucial to maintain the compliance of reminders for reviews. Sellers shall not directly or indirectly require or incentivize buyers to provide biased reviews. Ensure that reminders for reviews comply with Amazon’s policies and regulations.
2. Gentle and polite: Use friendly and polite language in the email to remind buyers to leave a review for your product. Avoid using overly strong or threatening words to avoid negative reactions.
3. The right time: Don’t rush to urge for reviews, choose to do so after the buyer has enough time to use the product and form an opinion. Too early or too late may affect the authenticity and accuracy of the review.
4. Provide valuable services: The quality of products and services is the basis for obtaining positive reviews. Ensure the quality of the product is excellent and provide excellent after-sales service to increase buyer satisfaction.
5. Use automatic review reminder tools: Amazon provides some automatic review reminder tools and services, such as the “Request Review” function. Sellers can use these tools to automatically send friendly review reminder emails to increase the review rate.
6. Customer Service Communication: Respond to buyers’ questions and concerns in a timely manner and demonstrate excellent customer service attitude. Establishing good customer relationships will help increase review rates and positive user feedback.
By correctly and skillfully writing review reminder emails and reasonably following Amazon’s regulations, sellers can effectively increase the product’s review rate and make a positive contribution to the store’s reputation and sales performance.