In Amazon’s promotional strategy, Top Deal and DOTD (Daily Deal) are two types of activities that have received much attention. They differ significantly in terms of activity type, discount strength, activity scope, product selection and regularity. Below we will compare and introduce them in detail.
1. Activity Type
Top Deal: Top Deal is a long-term promotion that lasts for a long time and usually covers products in various categories. Its goal is to provide consumers with the best daily deals and provide sellers with long-term exposure opportunities.
DOTD: DOTD is a daily special offer activity that selects one product for special discount every day. This is a short-term promotion that refreshes daily, focusing on daily surprises and limited-time offers.
2. Discount Strength
Top Deal: The discount strength of Top Deal varies depending on the product category and sales situation, and may be large or small. Different products enjoy different discount strengths.
DOTD: The discount strength of DOTD activities is usually more significant than that of Top Deal. In order to attract consumers’ attention, DOTD products usually offer larger discounts.
3. Scope of Events
Top Deal: Top Deal covers a wide range of product categories. Whether it is electronics, household goods or clothing and shoes, you may find discounted products in Top Deal.
DOTD: DOTD events only select one product for special discount every day, so the selection range is relatively narrow, but it is usually some popular or best-selling products.
4. Promotion Duration
Top Deal: Top Deal events last for a long time, which may be several days or weeks. This provides consumers with more time to browse and buy.
DOTD: DOTD events only last for one day, from the beginning of the day to midnight the next day. This requires consumers to seize the promotion opportunity in a short period of time.
5. Product Selection
Top Deal: Top Deal covers a wide range of products, and consumers have more choices. Browse in various categories and find discounted products that suit their needs.
DOTD: DOTD events only have one product every day, and the selection range is relatively narrow. However, due to the large discounts, DOTD products still attract a lot of attention.
6. Regularity
Top Deal: Top Deal is a long-term promotional activity that will be updated every day to provide new discounted products.
DOTD: DOTD is a daily special offer activity that will provide new special discounted products every day.