As a grand event in the e-commerce industry, Amazon promotion is very important for sellers to prepare for stocking, especially to ensure timely delivery to FBA warehouses. The following will analyze in detail the Amazon promotion stocking process and the time required from warehousing to listing, and provide stocking tips.
1. Amazon promotion stocking process analysis
1. One month in advance to the warehouse, the key is “delivery”
Amazon promotion stocking is not only about preparing a month in advance, but more importantly, it is to ensure that the goods are delivered within this month. Sellers need to highlight the “delivery” link in the stocking plan to ensure that the goods can arrive at the FBA warehouse on time. This link is crucial for the subsequent warehousing, review and listing process.
2. Detailed warehousing process
Goods arrive at the Amazon logistics center: First, take the products out of the truck, forming the first step of the warehousing process.
Classification and stacking: Classify each product and stack it on the corresponding shelf.
Review after the warehousing process is completed: Amazon reviews the products to ensure that the product information is true and accurate and complies with the platform regulations.
4. Shelf process
Shelf after review: After the product is reviewed, it can be put on the shelf. Amazon will put it on the shelf in the background according to the seller’s operation.
2. Amazon promotion stocking skills
During the Amazon promotion stocking period, sellers need to pay attention not only to the time node, but also to the stocking skills to ensure that the products can be successfully put on the shelves and achieve better sales performance.
1. Highlight the importance of “delivery”
Emphasis on delivery to FBA warehouse one month in advance: The key to Amazon promotion stocking is to ensure that the product is delivered to the FBA warehouse within one month in advance. This link determines the smooth progress of the subsequent process.
2. Optimize the process from warehousing to shelf
Detailed stocking plan: Develop a detailed stocking plan to ensure that the product can complete the warehousing, review and shelf process within a reasonable time.
Reasonable time arrangement: Sellers need to arrange time reasonably before stocking, follow up on the listing of goods in time, and ensure smooth sales during the promotion period.
3. Order placement skills
Selected goods: The most important thing is to select goods before stocking, which determines the nature of the store and the nature of attracting customers.
Optimize titles and pictures: Attract customers by optimizing titles and pictures, and formulate reasonable pricing strategies.
Moderate advertising: In the case of low sales and low rankings, moderate use of in-site advertising to increase the display opportunities of goods.
Adjust price strategy: Moderately lower prices in the early stage of new products to improve competitiveness.
Amazon’s promotion stocking requires delivery to the FBA warehouse at least one month in advance, and the focus is on ensuring the timely delivery of goods. At the same time, sellers need to understand the process from warehousing to listing in detail, and flexibly use order placement skills during stocking. Detailed stocking plans and the use of skills will help sellers achieve better sales performance during Amazon’s promotion.