Many sellers do not plan to open stores on domestic e-commerce platforms, but want to do cross-border e-commerce. So how should Wish stores operate after opening? What kind of operational capabilities are needed?
1. Help new stores and new products to operate and obtain basic information.
First of all, sellers should clearly understand the factors that affect the traffic of new stores and new products: including the order fulfillment time, effective tracking rate, delayed shipment rate, 30-day average score, return rate within 63-93 days, product freshness, price range, browsing click rate, collection and sharing quantity, and logistics channels. Many sellers will choose to brush orders to gain traffic when new products are put on the shelves. But sellers should understand the principle of brushing orders, that is, real IP and virtual IP. The so-called black technology is actually pseudo-technology. Moreover, the following consequences will be brought about by sellers brushing orders for new products:
1) The brushing order ID can only search for the brushed product, or even directly enter the product link to purchase without searching. This type of ID user model is chaotic and deformed, and it is easy to be found as a fake order. The data is filtered and even the product is downgraded; 2) The deformed ID fake order affects the product model, causing the product model to mutate and deform, which in turn causes a decrease in traffic and orders; 2. Let the product establish the initial traffic model to obtain more exposure and clicks. To form a traffic model for the product, the seller needs to conform to the user’s model as much as possible. It can help sellers define the product more accurately and determine the application scenario of the product, including conceptual model, competition model, and data analysis model. It can also define users more accurately and make demand forecasts, including conceptual model, data analysis model, and demand forecast model. Based on the data, the product model and user model are constantly changing. However, no matter how the Wish algorithm changes, the core logic of maximizing the platform’s revenue will not change. 3. Make business plans based on the data, including advertising, off-site traffic diversion, etc. The premise of off-site traffic diversion is that the seller needs to have a large number of fans. And these fans will not rely on the seller’s account to add people crazily, such fans are ineffective. Sellers want to attract some fans who are related to their products or stores, but gaining fans is even more difficult than making a lot of money. Therefore, it is generally not recommended for novice sellers to do off-site traffic diversion when they set up new stores. The cost is too high.
Ultimately, marketing is used to boost sales, and the main channels include PB, off-site traffic diversion, QR code marketing, Internet celebrity promotion, and gifts from old customers. Among these order-issuing methods, PB promotion is the fastest and best. Traffic is obtained through bidding keywords to better present products to users.
The above are the store operation skills shared with Wish sellers, and I hope they will be helpful to sellers. Lianlian Cross-border Payment always pays attention to every little thing of sellers, and will also bring articles on related aspects in future articles to help sellers operate better.