The most important thing for a cross-border e-commerce independent station is to attract traffic, and search engines are a necessary way. Search engines are divided into SEO (search engine optimization) and SEM (search engine marketing). Many cross-border sellers don’t know whether to do SEO or SEM?
1. There are usually five choices.
1. Do SEO, take it step by step.
2. SEM requires short-term results.
3. Do SEM without money.
4. SEO, then consider SEM, with a limited budget.
5. The budget is sufficient, but you want to increase revenue and reduce expenditure, first SEM, then SEO.
2. Sellers can also see some differences between the two, let’s take a closer look.
SEO (search engine optimization): According to the search engine algorithm, select the content and structure of the key points, and select keywords to increase natural traffic. Generally, the website weight foundation is poor, it is difficult to complete, and the effect time is long, at least 3-5 months, but the effect is longer.
SEM (Search Engine Marketing): Generally speaking, it refers to obtaining paid traffic by establishing an advertising account and using keyword bidding. The effect is immediate, but once you stop paying, there will be no traffic, the bidding will become more and more fierce, and the cost will rise year by year.
1. SEM pays, SEO is free.
2. SEM has a higher degree of freedom, many optional keywords, and low basic requirements for website size; SEO has a small degree of freedom.
3. SEM has a fast effect, obvious short-term returns, accurate traffic, and brings sales; SEO has a slow effect, focuses on long-term returns, and establishes connections.
Many sellers generally believe that both SEM and SEO are done, using SEM to bring short-term sales purposes, and using SEO to build relationships with consumers, establish brand image, and achieve long-term income purposes.
3. Future trends.
Search engine users already have a clear understanding of advertising and natural rankings. Relatively speaking, users prefer natural rankings and prefer to click on search engine optimized search results.
In short, the advantages and disadvantages of SEM and SEO in the above improvements are different. SEO is like planting apples. Although it takes time and effort to cultivate apples, you can eat apples every year for good maintenance. SEM cannot eat apples without money, so SEO is a channel that must be laid out and cannot be abandoned. SEO focuses on providing the most relevant content to searchers and avoids pursuing empty techniques. Lianlian International always pays attention to every little thing of the sellers, and in future articles will also bring articles on related aspects to help sellers operate better.