Generally speaking, the traffic of Amazon stores does not change much, but sometimes it soars suddenly and sometimes it drops suddenly. But whether it rises or falls, there are reasons. Why did Amazon’s traffic suddenly drop? What are the factors affecting the sudden drop in Amazon’s natural traffic?
1. Changes in the platform environment
Changes in the platform environment will lead to changes in traffic, affecting the changes in traffic in the entire industry. So the store will naturally be affected. With the help of some off-site tools, merchants can understand the recent changes in the industry in terms of traffic and conversion compared with the previous period, understand the competitiveness behind the changes in the industry and the changes in buyer demand, and thus adjust their own operating strategies.
2. Algorithm adjustment
The platform adjusts the search algorithm, affecting the traffic acquisition of tens of millions of stores. Many sellers will spend too much time studying the algorithm, and even arrange special personnel for analysis, tracking and testing. From the perspective of the platform, the adjustment of the algorithm is to better meet the shopping needs of buyers, so that more people have more opportunities to choose products that are popular in the market and have a good reputation. Therefore, in essence, if the product is well operated, the transformation is good, and the reputation has been maintained, the adjustment of the algorithm will basically not have much impact on such products.
3. Own marketing activities
Promotional activities are the strategy of the seller’s own operation, which plays an important role in stimulating buyer conversion. Under different periods and conditions, operators formulate different rules for the purpose and gameplay of store marketing activities, and all rules are to improve performance. Maybe these days, sellers promote specific products through various publicity resources, or their own store celebrations, or the store does a lot of marketing with the help of platform promotion activities, but after the promotion is over, the store traffic will change a lot, and even decline is inevitable.
4. Rival competition
The competition between carrots and pits is getting more and more fierce, which makes it more and more difficult for every store in the industry. If all stores distribute traffic evenly, the traffic distribution will become less, and in fact, good stores will be better and ordinary stores will be more difficult. The growth of competitor traffic means that the merchant’s own traffic will decline, so merchants need to always pay attention to the strategies of competitors in operation, which can be seen from buyer comments and changes in competitor marketing activities. If necessary, third-party monitoring data tools can be used.
In addition, the off-season and peak season will also affect the store’s traffic. Or the company often does external drainage, so one day it suddenly stops, and the store’s traffic will also be affected.