(1) Types of intellectual property infringement
Any use of a product that is identical or similar to the intellectual property of the intellectual property right holder without permission constitutes an infringement, including:
① Trademark infringement. For example, brand words, brand series words (product lines), partial words, deformed words, and registered logos are used in similar products or product display pages, which infringes the trademark rights of the right holder.
② Patent infringement. For example, the product’s appearance design or the technology used infringes the right holder’s registered appearance patent, utility model patent, or invention patent.
③ Copyright infringement. For example, the product infringes on the brand style, the brand’s official website pictures, the model’s portrait rights, and steals other people’s pictures.
④ Other infringements.
· The product uses brand words that are unrelated to the product (including product line words, partial words, etc.) in order to gain more exposure.
· The product’s pictures and descriptions contain descriptions indicating that the product is a branded product.
· The product is not fully displayed during display, and the product is blocked or smeared. Other infringements that may mislead buyers.
(2) Measures for handling intellectual property infringement
Donghuang.com will conduct random inspections of online products that have passed review. In addition, intellectual property owners, national agencies and international organizations will also provide feedback to the platform once they find information on the website that infringes on the intellectual property rights of others. If the product infringes on the intellectual property rights, it may still be removed from the shelves.