Google Trends is an analysis tool based on search data from Google. It analyzes the data of billions of users of Google search engine every day to tell sellers the frequency of searches for a certain keyword or topic in different periods and its related statistics. Sellers can use these search data to understand the product market, target audience information, and future marketing direction of the store.
1. Main functions
The main functions of Google Trends are as follows.
(1) Keyword research function.
The keyword research function of Google Trends can display the user’s daily search trends. Sellers can enter product keywords and get the data of the search results of this product keyword.
(2) View website traffic.
On the Google Trends page, sellers can view the traffic of related websites.
(3) Color intensity infographic.
The color intensity infographic can compare different topics in different ways. It shows the popularity of keywords in a specific area and can also generate useful keyword research data.
2. How to judge whether a keyword is worth using
Step 1: Open Google Trends and enter the main keyword (such as e-commerce) to be set into the search box.
Step 2: Observe the trend chart of the searched keyword, and then evaluate whether it is worth investing based on the trend. Trend page of the searched keyword.
Step 3: Understand the recent search volume of these keywords and judge whether it is increasing or decreasing. If the search volume of this keyword is only at a peak for a period of time and then continues to decrease, then this keyword is not worth using.
3. How to mine long-tail keywords
Step 1: Use Google Trends to search for the long-tail keywords of the topic to be studied. Take “design ecommerce website” as an example. Enter the search term “design ecommerce website” in the search box. After pulling down to the search related data position, you can find that many related keywords are displayed on the right side of the interface.
Step 2: Select the relevant keywords and search with Keywords (keyword tool). Sellers will get a series of related phrases. Here, a series of long-tail keywords can be used as a source of inspiration for sellers to select keywords.
4. Website, price and supported platforms
Website: https://www.trends.google.com. Price: Free.
Supported platforms: Amazon (US, UK, Canada, Mexico, Germany, Italy, France, Japan, India), Wish, eBay, AliExpress, etc.