1. Emotional value
We still use cases to illustrate the emotional value of product development.
An online store that focuses on father-son T-shirts.
Opening this website that focuses on father-son T-shirts, a strong father-son relationship comes to you. The expressions, demeanor, and postures of adults and children are very tacit, and the pictures are very contagious and easy to resonate with users. At the same time, not only is the seller’s show of this product well done, but after creating a shop atmosphere with rich emotions, the buyer’s show reported by customers is also full of warmth.
The biggest feature of this website is that they adopt the “Print on Demand” business model, that is, they provide the manufacturer with the design style, but only produce one sample for shooting the product and displaying it in the online store, and then produce more according to the customer’s order.
2. Niche value
Pet vests are no longer a new style, but this pet vest received more than 3,000 orders in December 2018. Although the pictures show nothing special compared to other pet vests, this vest is available in 8 different sizes from extra small to extra large, while other stores generally only offer 4-5 sizes.
Because the seller avoided the more competitive ordinary sizes when marketing, and instead targeted the niche market of extra small pet dog Chihuahuas and giant Great Danes. Targeting the niche market, this product has become a hit.
In the case of “father and son T-shirts”, the niche value strategy is actually used. The seller did not make mother and child T-shirts, but only focused on father and son T-shirts, because there are too many parent-child outfits for mothers and babies.