The peak season at the end of the year is getting closer and closer. Are Amazon sellers ready to sprint? Many sellers are gearing up to be a player in the peak season. Now let’s share with sellers some tips to improve conversion rates.
1. Improve the accuracy of keywords.
With the increase in product traffic, sellers need to analyze which keywords these traffic comes from through data. If some popular and broad keywords are used in the introduction, such as product terms for some similar products, and words unrelated to the product, it will definitely increase the exposure of the product, but it cannot accurately reflect the actual use of the product.
Therefore, it is necessary to set some precise keywords according to the characteristics of the industry. It is recommended that sellers try to choose precise keywords related to the product when setting product titles, descriptions, and placing advertisements. This is very important for improving the conversion rate of traffic.
2. Emphasize the selling points of the product.
When users click on the listing, they will see the product’s pictures, titles, and selling points at first glance. The reason why users click to browse product pages shows that the main picture of the product has a certain appeal to consumers. If users quickly leave one page and jump to another page, it can be seen that the product selling point reflected in the title cannot effectively highlight the advantages of the product and cannot grasp the consumer’s demand points, so consumers may not necessarily buy it. Therefore, the selling point in the title will be more important than the product description below.
3. Set product prices.
For price-sensitive customers, they generally compare the prices of the same product. Among similar products, if customers think that the quality and performance of a product are similar, they often choose the lower-priced product; therefore, Amazon sellers should set two prices when publishing products, which is more conducive to promoting customers to place orders and improve product conversion rates.
4. Video advertising.
Video advertising with a conversion rate of up to 20% is also a service advertising that Amazon is vigorously promoting. Sellers who have registered their brands need to put in some video ads. As the peak season approaches, the advertising budget should be increased!
5. Optimize product images.
It is impossible to feel the texture and effect of the product when shopping online like shopping in a store, and product pictures become an important reference for consumers to buy products. Therefore, clear and complete product pictures are very important to enable consumers to understand the details of the product. At the same time, in the Amazon algorithm, high-quality pictures help optimize SEO and improve product search rankings.
The above are five tips for Amazon sellers to improve conversion rates in preparation for the peak season. During the operation process, sellers should be good at developing and solving problems in these aspects and operate in compliance. Finally, I wish sellers a big sale during the peak season.