When researching products on the Amazon platform, sellers can analyze and summarize from the following three aspects to prepare for expanding product selection.
(1) Best Sellers.
When researching best sellers, sellers should choose products with few reviews but fast rankings and high average order value. Too many reviews indicate fierce competition, and it is difficult for novice sellers to compete. In addition, sellers should pay more attention to newly released products, keep up with product trends, and pay attention to new product features. Especially before holiday promotions, take a look at the data of historical holiday hot products. This information can give you a lot of inspiration. Amazon Best Sellers.
(2) Product Detail Page.
The product detail page has a relatively high reference value. When researching, sellers should consider the following four points: bought again and again, looked again and again, looked but not bought, and keyword recommended products.
Bought and bought again refers to the behavior of consumers buying other products after buying a certain product. This is a behavior of supplementing functions in the usage scenario and supplementing needs in the purchase scenario, such as buying a Bluetooth headset and then buying a headset box.
Looked and looked again refers to the behavior of consumers browsing other products after searching for a certain product. It is applicable to standard products with multiple parameters or non-standard products with multiple appearances.
Looked but not bought refers to the behavior of consumers clicking on the seller’s product but not placing an order, but buying other sellers’ competing products. In this case, the seller needs to improve their own products in terms of price, appearance and style. Keyword recommended products are mostly new products and can be used as a reference for sellers when upgrading their products.
(3) Top Sellers & Brands.
The main purpose of analyzing this module is to: track industry bestsellers and brand products; track new product lines that sell well in the industry from the perspective of product lines to see how these industry big sellers select products on Amazon; track the new development direction of brand products in this category to verify their own product lines.