1 Local community product selection
At present, many traditional industries in China have also shifted from offline to online. At the same time, some companies have already started an online and offline combined operation model, and under this model, traditional industries have operated very well. At present, the domestic community retail “Furong Xingsheng” is an example of a very good operation. Therefore, sometimes sellers do not need to deliberately look for creative new products, and products in traditional businesses can also trigger many inspirations.
Observe the trends in the traditional retail industry and transfer products suitable for online sales from offline to online. Observe the community around you and pay attention to the innovative or interesting retail concept products that people talk about. In addition to obtaining information from the community, some local media are also a good source of new information.
For example, Yummy Tummy Soup Company is an excellent example of transferring traditional industry products to online sales. The company’s homemade healthy soups, cakes, desserts and other foods are also sold on e-commerce platforms. The food cooked every day is packaged in special temperature-controlled containers and sold nationwide. The platform also provides a series of personal care tools and other products. Although the company focuses on food, the main features of which are freshness and short shipping time, information collected from the local community shows that products such as personal care tools are also in great demand.
2 Community Forum Product Selection
Reddit is a large social media news aggregation website and a large community forum. It displays products in different segments through multiple sub-modules to cater to consumers’ different network needs. In the community forum, it is easy to trigger inspiration for sellers’ new products or business ideas.
If a seller wants to operate a product in a sub-category of a special industry, he can search for relevant information about the product on the forum, find a suitable sub-module community and integrate into it: At the same time, sellers can also post many product ideas in the sub-forum. If you are a veteran Reddit user, you will find some very interesting posts on the forum, such as:
●Reddit, What is one product under $20 that you recommend everyone to buy? (Reddit, what product is priced under $20 that is worth recommending to everyone to buy?)
●What S100 item has the single greatest ability to increase quality of life? (Which product can improve the quality of life to the greatest extent by spending $100?)