According to the platform service content, cross-border e-commerce platforms can be divided into information service platforms and online trading platforms.
(I) Information service platform
The information service platform mainly provides transaction matching services through information release or information search on third-party cross-border e-commerce platforms, that is, it transmits the product or service information of sellers such as suppliers or buyers to facilitate the completion of transactions between the two parties. Representative companies include Alibaba International, Huanziyuan.com, Made-in-China.com, etc.
(II) Online trading platform
The online trading platform refers to a business operation model that realizes online transactions and online electronic payments between buyers and sellers based on network information technology under the Internet environment. The online trading platform not only provides information display on enterprises, products, services, etc., but also allows the platform to complete the entire shopping chain such as search, consultation, comparison, ordering, payment, logistics, evaluation, etc. online. The online trading platform model is gradually becoming the mainstream model in cross-border e-commerce. Representative companies include Dunhuang.com, AliExpress, DX (dealextreme.com), FocalPrice, Milan.com, Dalong.com, etc.