B2B trading platform refers to an online market where many corporate sellers and corporate buyers gather together. It is generally established by a third party other than the importer and exporter, and is also called a third-party B2B e-commerce platform. In cross-border e-commerce, B2B platforms can provide market information, commodity trading, warehousing and distribution, payment settlement and other comprehensive services for buyers and sellers in different countries (regions).
Classification of cross-border B2B trading platforms
In the field of cross-border e-commerce, from the perspective of the scope of industries covered, it can be divided into two types: “comprehensive B2B trading platform” and “vertical B2B trading platform”. “Comprehensive B2B trading platform” is oriented to all industries, with a wide coverage and low degree of specialization. It mainly provides search engines, information and information matching, and is also called “vertical B2B trading platform”. The main representatives of this type of B2B platform include Alibaba, Made-in-China.com, and Huanziyuan.com.
“Vertical B2B trading platforms” focus on a certain vertical industry field, usually have a certain industry background, integrate different manufacturers, wholesalers, and retailers in a certain industry, have in-depth industry research, clear service objects, and a high degree of specialization, so they are also called “vertical B2B models”. China Chemical Network, China Textile Network, My Steel Network, etc. are typical representatives.