The core content of copyright protection is to protect the copyright owner’s right to control the dissemination and use of the work. Under traditional copyright protection, the copyright owner’s right to reproduce, distribute and disseminate the work is basically guaranteed. However, in the network environment, copyright owners face the serious threat of “losing control” of their works.
Digital information transmitted on the Internet, including various texts, images, sounds, graphics and software, are all intellectual products. Infringers can completely copy, publish, distribute and disseminate these digital information in any way through the Internet without the permission of the copyright owner, thereby constituting Internet copyright infringement. For example, the owner of Peppa Pig (Chinese translation: Pink Pig Girl) applied for copyright in China and protected the image of her creation. Therefore, the unauthorized use or imitation of her work without her permission constitutes infringement.