Amazon said the latest edition of Prime Day was its most popular shopping event yet, beating out last year’s Black Friday and Cyber Monday.
Prime members bought more than 175 million items on Monday and Tuesday, a 75% increase from the 100 million items sold last year, according to Amazon.
Amazon did not break out how much Prime members spent over the two days, but it did note that “independent small and medium-sized businesses” sold more than $2 billion in items during the event.
CEO Jeff shared a “thank you” message on the iconic field at Amazon’s Seattle campus in recognition of Prime Day’s success.
Bezos released the following statement on Prime Day:
“We want to thank Prime members around the world who have purchased millions of Alexa-enabled devices, earned tens of millions of dollars in savings by shopping from Whole Foods Market, and purchased over $2 billion in products from independent small and medium-sized businesses. A huge thank you to all Amazonians who made this day possible for customers.”
Amazon CEO Jeff Bezos stands at the Spheres at the company’s headquarters in Seattle with a sign that reads “Thank You.”
Amazon has delivered the same message of record-breaking Prime Day sales year after year, but this trend shows that the tech giant has created a major shopping event that stays afloat during traditionally slow times. And it wasn’t just Amazon that benefited. Rival retailers like Walmart, Target and more all held big sales events.
Large retailers with more than $1 billion in annual sales saw a 68% increase in revenue during Prime Day compared to the average Monday-Tuesday, according to Adobe Analytics; smaller, niche retailers also got in on the action, seeing a combined 28% lift over the two days after those businesses actually saw a revenue decline during last year’s Prime Day event.
“Prime Day has become the undisputed summer shopping holiday, greatly benefiting online retailers that attract consumers to their sites through compelling email campaigns or by offering value-added services like buy online, pick up in-store,”
the sales event has become part of pop culture.