PPC advertising is the most effective form of search engine advertising. Many platform sellers will choose this form of promotion, but for inexperienced sellers, it may be difficult to get started. PPCEntourage is an Amazon seller software designed to help sellers simplify the PPC process, create lower-cost but more profitable Amazon PPC campaigns, and track important indicators in product campaigns in a clear and intuitive way.
PPCEntourage service content:
1. Campaign optimization blitz
A. Amazon PPC expert audit
B. Find all unprofitable search terms hidden in your campaigns
C. Dynamic bid analysis and adjustment
D. Budget allocation audit
E. In-depth analysis of campaign data to discover any indicators of non-PPC related issues
2. Title search ad management
A. Audit your current title search ads
B. Create and test ad variations, we will research, create and test different ad variations for each SKU group to find the best combination of images, titles and products, and then zoom in on the winners to maximize your exposure.
C. Cross-research, we will dig deep into your sponsored product campaign data to find keyword and search term data that can be successfully converted to title search ads.
D. Product advertising and brand advertising
E. Progress report, every month, you will receive a detailed progress report that identifies key performance indicators
3. PPC management
A. Audit your current PPC activities
B. Listing optimization
C. Campaign optimization
D. Keyword research and expansion, various resources will be used to determine the hottest keywords for your products, as well as competitor analysis, reverse ASIN search, etc.
E. Search term expansion, will study the profitable search terms in your campaign to discover which search terms are associated with your potential customers.
Applicable sites
Germany, France, the United Kingdom, Italy, Spain, Canada, Mexico and India.