Amazon US recently released an important announcement, announcing an update to the Customer Loyalty Analysis Dashboard. This update will provide sellers with a more comprehensive view of customer behavior and loyalty analysis, helping them better segment and re-engage customers, thereby increasing customer lifetime value (CLV).
The new Customer Loyalty Analysis Dashboard will provide sellers with the following features and benefits:
More accurate customer segmentation: By analyzing customers’ past purchase behavior and interactions with store pages, sellers can more accurately identify different types of customers, including high-value customers and potential returning customers.
Personalized marketing tools: The dashboard will lead to applicable marketing tools, such as brand custom audiences, to help sellers send promotions, coupons, and email campaigns to specific customer segments to increase customer engagement and loyalty.
Optimize marketing strategies: Sellers can customize the value and frequency of purchase rewards, discounts, and marketing content based on the characteristics and behaviors of different customer groups, so as to interact with customers more effectively and improve the effectiveness of marketing activities.
Reduce costs and improve efficiency: The dashboard can also help sellers reduce customer acquisition costs, optimize marketing and advertising expenses, and better understand the value and participation cost of each loyal customer group to improve ROI and profit margins.
In addition to the update of the customer loyalty analysis dashboard, Amazon US also released another important announcement last month. According to the announcement, starting from October 31, 2023, for SKUs that have been processed in 1 day or less, the default preparation time for sellers’ self-delivery orders will be updated from 2 days to 1 day. This change will enable sellers to provide faster estimated delivery times, thereby improving customer experience and competitiveness.
It is worth mentioning that the update of the preparation time will make different adjustments to SKUs in some cases based on the seller’s historical processing time in the past three months to ensure a more reasonable and accurate preparation time setting.
In summary, these updates and adjustments of Amazon have brought new opportunities and challenges to sellers. By making full use of the customer loyalty analysis dashboard and optimizing the preparation time, sellers can better meet customer needs, improve sales performance, and achieve sustainable development.