Shopee recently announced a new feature: Set Target ROAS, which is designed to help merchants better optimize their search ads. This feature provides merchants with more options to adjust their advertising strategies according to their needs and goals to achieve higher advertising returns.
1. What is the Set Target ROAS feature?
The Set Target ROAS feature is an automatic keyword selection feature under Shopee search ads. Merchants can choose to let Shopee set the best ROAS target based on the selected products, or they can choose or customize their own ROAS target. This feature mainly includes the following options:
Low range target ROAS recommendation: This option is designed to provide merchants with as many impressions and exposures as possible for their product ads, helping them to get more attention and clicks.
Optimal target ROAS recommendation: This option can achieve a more balanced use of advertising expenditures, promoting product activities to shoppers who are more likely to buy merchants’ products.
High range target ROAS recommendation: This option allows for better control of advertising expenditures, but may limit the exposure and number of impressions of ads, as well as the maximization of daily budgets.
Custom Target ROA: This option is suitable for merchants who want to set their own target ROAS, allowing them to adjust their advertising strategies according to their needs and goals.
2. Why use the Set Target ROAS function?
There are many benefits to using the Set Target ROAS function:
Help merchants better control the budget for optimizing the automatic selection mode of search ads.
Enable the automatic selection mode to select and bid on keywords that can achieve the closest target ROAS value.
Based on more historical performance data, the merchant’s ads are continuously optimized, and in the longer term, they are constantly approaching the set target ROAS value.
In general, the Set Target ROAS function provides merchants with more flexibility and options, helping them to manage and optimize their search ads more effectively, thereby achieving higher advertising returns and sales results.
By using this new feature, merchants can better utilize Shopee’s advertising platform to attract more potential customers, increase brand exposure, and increase sales.